For a moment, let us think about the life of a woman who works behind a counter at a store that sells some small items.
Her job is to interact with customers. Such a person is often nice, sunny and cheerful----and the customers in a refined civilization such as ours appreciate this.
The store needs to accept plastic (cards) in order to thrive in a competitive business environment. The girl, too. Every time she sees a credit card, she has to accept it the same way she accepts cash. She has to treat it same as cash.
As capitalism develops, it erases all distinctions between persons----even distinctions that are still necessary. Capitalism lies: it pretends it is socialism.